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Equally, the device could never takeover from a traditional MP3 as we would be left clattering around like pin cushions desperately trying to find enough room to pin another album onto any available space on our clothing. I can however envisage wearing the PlayButton being a potential issue as if it would need to be positioned on an item of clothing which gave reasonable access for the earphones to reach the users ears without having cables flailing around. It has become so easy to surgically amend albums into playlists that we are in danger of abandoning the concept of albums altogether thus this is a pleasantly nostalgic nod to how we used to listen to our music. In opting for the minimal skip function each album released on the format would have its track listing cemented in its intended order. In terms of the device itself, my favourite characteristic is the omission of a shuffle feature. If it took flight the Playbutton would be an ingenious evolution of this long established marketing ploy, allowing one to listen to their music and display their affiliation to it simultaneously. Yet there is more to be said about this contraption it is more than a simple gimmick.Д«uttons, badges, patches and an endless array of other accessories have been used to advertise artists and bands since the days of Beatlemania. For this reason alone the Playbutton should be commended. In my opinion this is the first genuine attempt at a compromise between digital and physical music formats. I was instantly fascinated with this idea and having looked a little deeper I have become an immediate enthusiast of the concept if a little cynical of its potential in the marketplace.

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Founder of the Playbutton company, Nick Dangerfield, explained that the idea of the device is to appease those who have вЂњtired with CDвЂ™sвЂќ but werenвЂ™t entirely satisfied with digital music downloads.Д®ssentially the Playbutton is an album which is packaged and worn as a button but is equipped with an earphone socket, plus a play/pause and skip feature. With this in mind I was intrigued to read about a new music format called the вЂPlay ButtonвЂ™ on the BBC website earlier today. And thatвЂ™s not to mention the satisfaction in supporting oneвЂ™s beloved artist or band when purchasing their music outright. On the other hand as music lovers we grieve for the intimacy associated with holding a CD, exploring an album sleeve or introducing the needle to an untouched vinyl for the first time.

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On the one hand consumers want to access their music for free and enjoy the convenience that is inherent to digital media.

Over the last decade or so musicвЂ™s transition from a physical format to a digital one has been fervently debated, to the point of exhaustion. Suddenly that blank face read like a sentence. Reading them as best I could, I backed out the room, waved my goodbyes and left the Editor with the realisation of his mistaken identity. The gentleman handed him a piece of paper, and sneaking a glimpse I noted it contained a solitary sentence.ДЄs the paper exchanged hands my guide burst in with a flurry of hand gestures. Exploiting the distraction I cast a cursory gaze around the room in search of my party, but resigned myself to being hopelessly lost and out of my depth.ДЄfter a painfully long second the gentleman surrendered the refuge of his doorframe and approached the Editor, whose impatience shifted him from one foot to the other. I chased his stare towards a timid gentleman retiring in the doorway. To my relief the EditorвЂ™s eyes shifted abruptly discarding my sentence in favour of something on the other side of the room. I imagine a silent newsroom rarely suggests good news yet it must have been deafeningly silent it was only the two of us stood their and neither of us had uttered a word since his explosive demand for вЂњthe sentenceвЂќ. You can read an animated face, practically hear its intent but a blank face is silent and indecipherable. The corner of his mouth twitched as he stared blankly at my impromptu words.ДЄ blank face unnerves me.

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I stabbed a full stop at the end of the sentence and handed back the notepad nervously.

However, whilst it mightnвЂ™t be fit for local newspapers I thought my short story might as well makes its home on my blog. Needless to say I entered but my efforts were not rewarded with publication. вЂњIt seemed like an ordinary day in The Bath Chronicle newsroom when suddenlyвЂ¦.вЂќ A few months ago the Bath Chronicle ran a competition whereby readers were invited to write a 250 word story, starting with the following sentence: